Unlike a website that has to be made findable through channels such as Google, an app has to be downloaded from the App Store. Thus, the advantage of the app is that once its been installed it’s always visible on a smartphone screen, which gives it extra exposure. No domain names have to be entered and the app can be used offline. Most importantly, you’re always in direct contact with your guest.
Therefore you want as many people to set up the app one time, and then you can bring them in. There a number of ways to do this, and each way has its own special quirk in order to make it suitable for your restaurant and target audience. To help you with this a bit, we’ve clearly highlighted a number of tips in a PDF file, which are guaranteed to yield you more app users.