Recently, iReca received an invitation from the FER to present the iReca Restaurant App platform to the 28 leading Chinese / East-Asian restaurants in the Netherlands.
Who is in the FER “Fine Eastern Restaurants”?
The FER is an alliance of 28 Chinese / East-Asian restaurants that have been known for a quarter century as “the better” restaurants in the Netherlands. It is a select group reserved only for those restaurants with an outstanding reputation. FER restaurateurs offer hospitality with a smile, while venturing down a path of culinary discovery that highlights the refreshing flavors of far east cuisine.
Modernization and refinement are top priorities for FER restaurants. Even FER members are taking notice of shifts in the market and are leaning towards investing in innovations for serving their guests optimally. To keep guests tickled on the tip of their taste buds with new culinary creations, quite some time and effort is invested in specialized courses, culinary excursions, and a continuous influx of young and innovative East-Asian culinary arts talent. The FER, thus, strives for “groundbreaking gastronomic gratification with each visit.”