App or mobile website? This is a question many companies currently ask themselves. The whole world is going mobile, and you as a company want to make use of the opportunity to maintain better contact with your customers. But do you choose a mobile website or an App?
Mobile website in short
A mobile website is a website that is created for a smartphone. It is accessed via a mobile browser, which often has a slightly slower internet speed. This is compensated for by simple website design, with clear buttons and less frills.
A mobile App in short
App is short for an application, which is specifically developed for a smartphone. An App can provide specific functionality (such as sending push notifications, offline access), but at the same time it can integrate a whole website that is very user friendly.
Keep your customers
A (mobile) website offers companies the opportunity to be found through search engines. The visibility of a website is difficult to guarantee. Nevertheless, there are many companies that invest a lot in being found quickly.
An App promotes the visibility of your website, but in the world of business an App is more useful in generating customer loyalty. If customers have found you (either online or physically), you don’t want them to have to look for you again. After all, they have already found you – the chances of them finding another company are high.
You can respond by offering your customers an App. Unlike a website, which has to be found through a search engine or entered in the address bar, an App (once installed) is always on the home screen (desktop) of the customer’s smartphone. It is accessible with one click and you have control over it. An App lets you create a greater domain of users. You know exactly how many people have installed your App, use your App, and what they find interesting. This helps you to anticipate customers’ needs and provide optimal service.
In a PDF file, we show you clearly how many smartphones were sold last year, their most commonly used operating systems, and global trends among mobile users.